| brand |
n. a particular make of product - to
brand v. - branded adj. |
| consumer |
n. the person who buys and uses a product
or service - to consume v. |
| cost |
v. [cost, costed, costed] to estimate the
price of making a product - costing n. |
| develop |
v. to create a new product or improve an
existing one - product development n. |
| distribution |
n. the delivering of products to
end-users, inc. advertising, storing etc |
| end-user |
n. the person, customer etc who is the
ultimate (and so real) user of a product |
| image |
n. the concept or perception of a firm or
product held by the general public |
| label |
n. small piece of paper, metal etc on a
product giving information about it |
| launch |
v. to introduce a new product, with
publicity etc - product launch n. |
| mail order |
n. the selling of goods by post -
mail-order catalogue n. |
| market research |
n. study of consumers' needs &
preferences, often for a particular product |
| packagingUK |
n. the wrapping or container for a
product |
| point of sale |
n. the place where a product is actually
sold to the public - point-of-sale adj. |
| product |
n. something made to be sold; merchandise
[includes services] - to produce v. |
| public relations |
n. creation and maintenance of a good
public image - public relations officer n. |
| registered |
adj. registered or officially recorded as
a trademark - ® abbr. - to register v. |
| sponsor |
n. firm supporting an organisation in
return for advertising space - also v. |
| S.W.O.T. |
abbr. Strength, Weaknesses,
Opportunities, Threats |
| total product |
n. the whole product, inc. name,
packaging, instructions, reliability, after-sales etc |
| trademark |
n. special symbol, design, word etc used
to represent a product or firm - " abbr. |
